TO BLINK OR TO THINK

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          In this landmark book by Malcolm Gladwell he produces proofs stating that fast, intuitive decision is as good as long drawn out ones and sometimes even better.

           Assume you are in standing in the middle of the road and a truck is barreling towards you. You don’t stand in the middle of the road debating which way to jump, the decision is made in a fraction of second by brain and the body reacts within the same instant. This book is about this style of thinking which takes a small slice of information and makes an instinctive decision. It unveils how we think without thinking at all. How sometimes the correct decisions made by us can never be explained. How some follow instincts and come out on top but others do the same but stumble and fall?

           blink In this one of a kind book we will meet with art historians who knew that was a statue displayed in museum was forgery after glance at it. Gamblers who made the correct decisions even before their rational mid caught on to the reason why. A love doctor who is able to predict if a couple will be together fifteen years from now, a tennis coach who knew when a person was about to double fault even before the serve happened.

          What kind of cues do these people read on to make such a success of snap decisions?Using various theories form priming effect to theory of micro expressions by Paul Eckman with adequate factual proof behind each and every concept and event, Malcolm Gladwell has ensure that the book becomes both a market success and also an intellectual treat.

          Using scenarios and examples that people could associate with themselves and look back on their past experiences is one of the primary reasons for the success of blink.

           Clever and compelling this book has found the perfect niche and it just might change the way you see the world.

– SAKTHI SRI A. ( II YEAR MBA )

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