At the time where the whole world moves towards smartphone, a rigid brand Nokia is launching basic phones which have facility of only voice calling, FM, MP3 and battery backup of 30 days. As not as you think, The Nokia 150 dual sim is launched by the new company which is started by EX employees of Nokia.
The Microsoft which has a market share of more than 85% in the operating system for computers they pruned the mobile segments as “Unwanted extra” on May 2016 which triggered the new Finnish company The HMD Global Oy (The home of Nokia Phones) made of mostly Ex-Nokia staffs.
The HMD have got rights to use Nokia as the brand name for mobiles and tablets, received cellular standards and designing Patent from Microsoft. It is developing an android based Nokia mobiles which are planned to launch in the second quarter of 2017. So launching the basic model is just for test marketing i.e., it is to evaluate the brand loyal customer and to make new distributive channel by which Nokia corporation ruled the mobile market. The Nokia smartphones will be launched after strengthening the channel. The benchmark for three devices 5320, 1490 and D1C of Nokia brand found on Geekbench listings. So save some money to get new Zeus of smartphones on next year summer.
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– POTHI VIGNESH, I-Year, MBA
TSM DIARIES 
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